In this week’s roundup of news from the Americas region: Tracking the coronavirus outbreak; two new brand launches; people on the move; and more.
Hotel News Now each week features a news roundup from a different region of the world. Today’s review covers the Americas.
Tracking the impact of coronavirus on travel
Hotel News Now and parent company STR continue to monitor and report on an outbreak originating in Wuhan, China, which was identified in January 2020 as a novel coronavirus (2019-nCoV) by the World Health Organization. The coronavirus has drawn comparisons to the 2003 SARS outbreak, which infected more the 8,000 people across the globe and has greatly affected travel and tourism.
Hilton launched 18th brand, Tempo
On 16 January, Hilton unveiled its new upscale brand Tempo by Hilton, which fits between its Hilton Garden Inn and Canopy by Hilton brands, Hotel News Now’s Sean McCracken reports.
Phil Cordell, global head of new brand development, described the targeted demographic as “modern achievers.” To provide a lifestyle product that meets the needs of those travelers, 40% of the 310-square-foot guestrooms will be dedicated to the bathroom area and a “get ready zone,” he said. The brand will also feature “streamlined” food and beverage.
Tempo properties will mostly be located in core urban and primary suburban locations in major gateway markets and consist of about 140 guestrooms each.
Choice debuted Everhome Suites
In more brand launch news, Choice Hotels International announced at the recent Americas Lodging Investment Summit the launch of its 13th brand, Everhome Suites, in the midscale, extended-stay segment. The brand broke ground on its first property in Corona, California, and is being developed by the Paladin Group.
Choice officials said they plan to primarily grow the brand in the U.S. and Canada through selling master licensing agreements to institutional investors for the development rights. The company already has two deals in place, developing in Los Angeles and Austin, Texas.
US hotel RevPAR projection for 2020
STR and Tourism Economics project the U.S. hotel industry is in store for a non-growth year in revenue per available room, according to a forecast released at ALIS.
“2019 was the industry’s worst year since the recession for RevPAR growth, which came in at an uninspiring 0.9% after nine years of increases of basically 3% or higher,” said Amanda Hite, STR’s president. “The good news, of course, was the fact that we saw another record year for demand and still saw RevPAR growth on top of an all-time high level. We’re projecting for that growth to further decelerate this year before a bit of an uptick in 2021.”
Deals, developments, people on the move
- The Shelborne South Beach Hotel in Miami Beach, Florida, sold for $120 million. The property was bought through a joint venture group of King Street Real Estate, Westdale Properties and Cedar Capital Partners. Menin Hospitality will manage and operate the hotel.
- Harrah’s Reno Hotel and Casino in Reno, Nevada, sold for $50 million to an affiliate of CAI Investments.
- OLS Hotels & Resorts, an independent hotel management company based in Encino, California, is ramping up its growth in Hawaii by adding three new hotels to its portfolio. The hotels include the White Sands Hotel, Pacific Monarch and Maui Beach Hotel.
- AMResorts, part of Apple Leisure Group, broke ground on two new all-inclusive resorts in the Dominican Republic.
- Cancun welcomed its first Canopy by Hilton with the 174-room Canopy by Hilton Cancun La Isla.
- Dream Midtown in New York has appointed Leiya Cohen as GM.
- The Ritz-Carlton, Washington, D.C., announced Rosa Romero as director of sales and marketing.
- Sofitel New York has appointed Dayna Zeitlin as director of sales and marketing.
- Ruby Garcia has been named resort manager for Four Seasons Resort Nevis in St. Kitts and Nevis.
- Gregg Fracassa was named GM of Snow King Resort in Jackson, Wyoming.
Compiled by Dana Miller.